Ever thought of using your law degree to get into law firm marketing?  Most large and mid-size law firms have a marketing person or an entire marketing department.  Let’s explore!

Sample job responsibilities include:

• Developing the firm’s brand and marketing materials
• Counseling attorneys on issues related to business development, client retention, and cross-marketing to existing clients
• Overseeing the firm’s communication with the public including press releases, attorney articles, electronic news alerts, and other marketing communication materials
• Improving the firm’s visibility to the public
• Researching, identifying and producing targeted client prospect lists
• Coordinating and implementing internal and external events
• Developing and monitoring marketing budgets
• Researching regional and national industry trends

Sample Job Titles:

• Marketing Specialist
• Marketing Manager / Marketing Coordinator
• Business Development Manager
• Client Relations Manager
• Marketing Technology Specialist
• Proposal Coordinator

Sample Experience Requirements:

•  Excellent writing, editing, communication (oral and written), interpersonal and analytical skills
• Undergraduate degree in English, Journalism, Communications, Marketing, Business or a related field
• Business development and client management knowledge
• Strong interpersonal skills
• Computer proficiency including a knowledge of Word, PowerPoint, Excel
• Excellent attention to detail
• Ability to organize and prioritize multiple projects
• Knowledge of law firm practice areas

Want to find out more information about this career?  Want to know how you can position yourself for this career?  Come meet with a CSD counselor!