Alternative Career Spotlight: Law Firm Marketing

Ever thought of using your law degree to get into law firm marketing?  Most large and mid-size law firms have a marketing person or an entire marketing department.  Let’s explore!

Sample job responsibilities include:

  • Developing the firm’s brand and marketing materials
  • Counseling attorneys on issues related to business development, client retention, and cross-marketing to existing clients
  • Overseeing the firm’s communication with the public including press releases, attorney articles, electronic news alerts, and other marketing communication materials
  • Improving the firm’s visibility to the public
  • Researching, identifying and producing targeted client prospect lists
  • Coordinating and implementing internal and external events
  • Developing and monitoring marketing budgets
  • Researching regional and national industry trends

Sample Job Titles:

  • Marketing Specialist
  • Marketing Manager / Marketing Coordinator
  • Business Development Manager
  • Client Relations Manager
  • Marketing Technology Specialist
  • Proposal Coordinator

Sample Experience Requirements:

  •  Excellent writing, editing, communication (oral and written), interpersonal and analytical skills
  • Undergraduate degree in English, Journalism, Communications, Marketing, Business or a related field
  • Business development and client management knowledge
  • Strong interpersonal skills
  • Computer proficiency including a knowledge of Word, PowerPoint, Excel
  • Excellent attention to detail
  • Ability to organize and prioritize multiple projects
  • Knowledge of law firm practice areas

Want to find out more information about this career?  Want to know how you can position yourself for this career?  Come meet with a CSD counselor!