Jack Daniels goes soft?

Jack Daniels is an American whiskey known as hard alcohol. It was founded in 1875 and is currently the best selling whiskey in the world.  Every bar has a bottle of Jack on its shelf (as well as many homes). You would think the venerable company would take a hard line when they see their beloved trademark being misrepresented as a book cover for a local author. Apparently not.  Jack Daniels attorney Christy Susman wrote what some are calling the nicest cease and desist letter ever. In the letter Ms. Susman actually wishes the pilfering author the best of luck in his future writing efforts in addition to asking (nicely) that the book cover is changed for future printings. But the kicker is when Ms. Susman actually offers to help defray the costs of book cover changes. Just goes to show that a nice letter goes a long way. You can read the letter in its entirety here: