A conversation with Tony Cardenas, Associate Dean of Admissions

Tony Cardenas

Tony Cardenas

Tony Cardenas, the new Associate Dean of Admissions, began his career in higher education at his alma mater of the University of St. Francis. Most recently, Tony worked as Vice President for Enrollment Management and Student Services at Lincoln College. Here at Coastal Law, Tony is on the front lines of the admission process, where he speaks to students at recruiting events on and off campus. He is also involved in working on the strategic enrollment management plan for the school and is committed to bringing in the highest quality 1L classes every spring and fall.

What new approaches and ideas do you hope to bring to Coastal Law?

Our admissions office is always looking for new ways to recruit students to Coastal Law. With the support of our marketing department, admissions has been a leader in the use of social media to attract quality students to our campus. The admissions team is also developing programs to make the recruitment experience more personal for each student. All potential students are unique and require different levels of assistance. Our new communication plans take these differences into consideration no matter where they are in the decision making process. We have already seen higher yield rates for our spring class. I’m excited to see how these programs develop over time.

What are some of your long-term goals for the department?

My goals for the department include the development of a strategic enrollment management plan that helps protect us from fluctuations in the law school market. I’d also like to see us grow the enrollment in our AAMPLE program – Coastal Law’s conditional admissions program. This is such a great program and gives us a distinct advantage over our competitors.

When you are out recruiting, what is the first thing you tell prospective students about Coastal Law?

The first thing I talk about is our faculty. We brag about them all the time! Our students learn engaging issues concerning today’s legal world because of our skilled faculty. They utilize their diverse and in-depth, real-world experience to create an inspiring academic environment. The faculty really sets us apart from other schools.

What are some of your favorite things to do with your family?

I have two sons and they love sports. Our time together is made up of soccer, basketball, swimming, and sometimes even golf. My wife also participates. She joined our son’s dodge ball team last winter and loved it. Staying active is very important to us. We also volunteer our time to the local hospital and coaching young soccer players in our local league.