Initial preparation for the event began with a save the date card, which was used for e-mail marketing and a website landing page. The image eventually was used as a cover for the summit’s program, printed on 100 percent recycled paper.
Various social media marketing efforts were used to promote the event and build its attendee list. All of the event’s panels were recorded in-house as well and, thanks to the Florida Coastal School of Law A/V team, are now available on this playlist via YouTube.
Summit speakers also received two of the Coastal Law ‘Knowledge Bars’.