Elevator Speeches Tip #3: Keep it Short

It’s called an “elevator” speech because it is supposed to be short enough that you could easily finish it in a short elevator ride.  You will be delivering your pitch in a compressed time frame, so include only the most interesting and relevant information.  If it is more than a minute, it is too long.  People are busy, and you will have only a few seconds of their attention.  Keep it short!