Attending an event is not networking if you don’t cultivate relationships and follow up. Know who is attending and what you have in common with them. Understand that your goal is to plant a seed that you can cultivate into a strong relationship and that this will merely be your first point of contact with your targets. Lay the foundation for a follow-up phone call for an informational meeting. And remember to ask for each person’s business card and to jot a quick note about your conversation with them on the card.