Selling Johnny Football

“Johnny Manziel might suddenly be the tip of the iceberg here,” says professor Rick Karcher of the Center for Law and Sports at the Florida Coastal School of Law. “This might lead to athletes finally being able to market their likeness.”

So who should Johnny Football sue next?

The NCAA, of course! And Texas A&M! And the Heisman! And the Cotton Bowl! And anybody else he can dream up!

… read Rick Reilly’s latest at ESPN.