“We already know the tail wags the college football dog. Television rights are the plasma of profitability for big time college football programs. The TV rights equation is really played out in one of three scenarios: (1) TV and a school, (2) TV and a conference and/or (3) TV and the NCAA. There was a time in the 1940’s when a few prominent schools established their own relationships with a major TV network. The NCAA sued, and the schools blinked.”
… read on for the entire piece by Roger Groves.